Privacy Policy
Last Updated: December 10, 2025
Effective Date: December 10, 2025
1. Introduction
IELTS LEVEL UP ("Company," "we," "us," "our," or "Platform") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and related services (collectively, the "Service").
Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use the Service. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
Account Registration:
- Full name, email address, username
- Password (encrypted)
- Profile picture (optional)
- Country/region and timezone
IELTS Profile Information:
- Target IELTS score
- Current English proficiency level
- Previous IELTS scores (if applicable)
- Test type preference (Academic or General)
Survey & Feedback:
- How you heard about us
- Feedback and comments
- Support requests and inquiries
2.2 Information Collected Automatically
Usage Data:
- Tests taken and completion status
- Answers submitted and scoring results
- Time spent on each section
- Progress through practice materials
- AI-generated performance reports
Device Information:
- Device type (mobile, tablet, desktop)
- Operating system and browser type
- IP address
- Device identifiers
Log Data:
- Access time and duration
- Pages visited
- Referring website
- Error and crash information
2.3 Third-Party Information
If you sign in using Google or other third-party services, we collect information with your permission, including name, email, and profile picture.
3. How We Use Your Information
We use your information for the following purposes:
- Service Delivery: Create accounts, process transactions, and provide access to the Service
- Personalization: Customize your learning experience and recommend relevant tests
- Performance Analysis: Generate AI-powered reports analyzing your progress
- Communication: Send notifications, updates, and respond to inquiries
- Analytics: Analyze usage patterns to improve the Service
- Marketing: Send promotional emails and content (with your consent)
- Security: Detect, prevent, and address fraud and abuse
- Legal Compliance: Comply with laws and regulations
- Research: Conduct research to improve IELTS preparation methods
4. Data Sharing & Disclosure
4.1 Service Providers
We share information with third-party service providers who assist us in operating the Service, including cloud hosting providers (Supabase), analytics services, and payment processors. These providers are contractually obligated to use your information only as necessary to provide services to us.
4.2 Cambridge English
We do not share your personal information with Cambridge English, the British Council, or IDP. However, aggregate anonymized data about test performance may be used for research purposes with appropriate data privacy safeguards.
4.3 Legal Requirements
We may disclose your information if required by law, court order, or legitimate legal process. We will provide notice to the extent permitted by law.
4.4 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.
4.5 No Sale of Personal Information
We do not sell your personal information to third parties for marketing purposes.
5. Data Security
We implement comprehensive security measures to protect your information, including:
- Encryption of data in transit (SSL/TLS) and at rest
- Secure password hashing with modern algorithms
- Multi-factor authentication support
- Regular security audits and penetration testing
- Role-based access controls
- Secure deletion of data
While we employ industry-standard security measures, no system is completely secure. We encourage you to use strong passwords and enable two-factor authentication where available.
6. Data Retention
We retain your information as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy. Specifically:
- Account Information: Retained for the duration of your account and 90 days after deletion
- Test Results: Retained for the duration of your account for progress tracking
- Usage Data: Retained for 12 months for analytics purposes
- Log Data: Retained for 6 months for security purposes
You may request deletion of your data at any time, subject to legal retention requirements.
7. Your Rights & Choices
7.1 Access & Portability
You have the right to request a copy of your personal information. We will provide this in a portable, machine-readable format upon request.
7.2 Correction
You may update or correct your personal information through your account settings or by contacting us.
7.3 Deletion
You may request deletion of your account and associated data. We will delete information within 30 days, except where retention is required by law.
7.4 Marketing Communications
You may opt out of promotional emails at any time by clicking the unsubscribe link or adjusting your preferences.
7.5 Cookie Preferences
You can control cookie preferences through your browser settings or our cookie consent tool.
8. GDPR Compliance (EEA Users)
If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):
8.1 Legal Basis
We process your data based on:
- Your consent (registration, marketing)
- Contract performance (providing the Service)
- Legal obligation (tax, fraud prevention)
- Legitimate interests (service improvement, analytics)
8.2 Data Controller
IELTS LEVEL UP is the data controller. Our Data Protection Officer is available at dpo@ieltslevelup.com.
8.3 Data Subject Rights
- Right to access (Article 15)
- Right to rectification (Article 16)
- Right to erasure (Article 17)
- Right to restrict processing (Article 18)
- Right to data portability (Article 20)
- Right to object (Article 21)
- Right to withdraw consent
- Right to lodge a complaint with supervisory authority
8.4 Data Transfers
We use standard contractual clauses and/or adequacy decisions to ensure lawful data transfers outside the EEA.
9. CCPA Rights (California Residents)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):
- Right to Know: What personal information we collect, use, and share
- Right to Delete: Request deletion of collected personal information
- Right to Opt-Out: Opt out of the sale or sharing of personal information
- Right to Correct: Request correction of inaccurate personal information
- Right to Limit: Limit use and disclosure of sensitive personal information
- Non-Discrimination: We will not discriminate against you for exercising your rights
To exercise these rights, contact us at privacy@ieltslevelup.com. We will verify your identity and respond within 45 days.
11. Third-Party Services
The Service may include links to third-party websites and services. We are not responsible for their privacy practices. We recommend reviewing their privacy policies.
Key Third-Party Partners:
- Supabase: Cloud database and authentication (Privacy: supabase.com/privacy)
- Google: OAuth authentication and analytics
- Sanity: Content management system
12. Children's Privacy
The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided information, we will delete it immediately.
For users under 18, we require parental or guardian consent and implement additional privacy protections.
13. Contact & Data Rights Requests
For privacy inquiries, data subject requests, or to exercise your rights:
Email: privacy@ieltslevelup.com
Data Protection Officer: dpo@ieltslevelup.com
Mailing Address:
IELTS LEVEL UP
Legal Department
[Your Address]
Response Time: We aim to respond to requests within 5 business days
Verification
To protect your privacy, we may request identification and other information to verify requests.
© 2025 IELTS LEVEL UP. All rights reserved. This Privacy Policy was last updated on December 10, 2025. We may update this policy periodically to reflect legal changes or improvements to our practices.